Douglas has a new Customer Service Champion.

Sales and Technical Consultant Jaico Garcia has been crowned the winner of a competition run to highlight good customer service.

The Manx Telecom employee beat off competition from eight others in the initiative run by Douglas Town Centre Management.

Jaico said: "Despite working with technology I’m glad it still hasn’t replaced the ultimate relationship building tool between a customer and a business: the human touch.

"I always put the customer first so that our relationship lasts."

Along with a trophy he won ?100 which he chose to donate to Craig’s Heartstrong Foundation.

Runner-up was Sarah Vaukins from Boots - in third place was Chris Teare from Burton.

Presenting the awards at Douglas Town Hall the Mayor of Douglas Jon Joughin said: "The shoppers of Douglas clearly value good customer service judging by the response to the competition.

"Overall the Facebook post reached 33,000 people.

"People can, of course, order things online but with that you don’t get human interaction, which I believe is so very important.

"I am a big believer that by giving someone outstanding customer service not only do you send them away happy, but you also give them a reason to come back."

Manx Telecom’s Head of Consumer Sales and Sales Operations Ross Mayers said: "I'm delighted that Jaico’s excellent contribution to our retail team has been recognised with this fantastic award.

"He is clearly committed to putting customers first and striving to meet their expectations – and that commitment is shared by all staff across the business.

"The tremendous support Jaico has received in this competition shows how customers appreciate his dedication to putting these principles into practice."